This ain't just cupboard love
Nice things people have said...
"Gemma is our go-to copywriter and her wordsmithery has added a touch of magic to some of our hospitality and property projects. She's helped us with everything from naming, campaign straplines, writing tone of voice and brand guidelines documents, and conversational copy for brochures and websites."
Chris, Creative Director at Run for the Hills
"Gemma is an outstanding creative copywriter who comes with a ton of experience – she can ace any brief. She's well established at the top of her game, sitting comfortably at a lead level and above. I've had the pleasure of having Gem on the OVO copy team for years as Senior Copywriter and Editor and she always sets the standard, working in the world of sustainable tech, green living and energy. She's a safe pair of hands across multi-channel campaigns, conceptual briefs, guideline creation, sensitive comms or high-profile reports. You name it she can jump on it. Anyone who gets to work with her should count themselves lucky. Whether it's tone of voice, content ideation, sharp editing or just original copy you're looking for, Gemma is a strategic creative with years of honing her craft behind her. She's a dream to work with and everyone loves her."
Dotty Wales, Head of Copy at OVO
"Gemma is an amazing copywriter and can always be trusted to nail the brief no matter what the ask. She is super thorough when making sure the brief is understood and also a great communicator. Always a pleasure working with her and it's a huge recommend from me!"
Anthony Benedict, Digital Project Director at OVO
"Gemma is a brilliant copywriter. Long-form copy. Short-form content. Tone of voice guidelines. She'll smash them all. I've worked with her on a whole host of clients and her work is always first class. She's also a lovely human being to boot."
Kerry Harrison, Freelance Copywriter
"Gemma is a first class writer and one of my go-tos when I need a freelancer. She’s highly creative, and quick to grasp the brand and come up with the goods. She’ll work in-house as happily as remote and is an all round star. Go knock on the door of the Copy Cupboard!"
Dan Fox, Head of Copy at Dyson
"I have worked with Gemma within the OVO creative studio and it's amazing how quickly she's able to understand a brief and get it right the first time! She has a reputation for working to such a high standard, and is just all round amazing!"
Funmbi Olukoya, Senior Project Manager at OVO
"With Gemma comes bags of enthusiasm, a genuine interest in the brief and the brand, plus a real passion to do a great job. As a result, you get interesting, uplifting and compelling copy, which is always on brand and always well thought through. What more could you want?"
Matt Ramsay, Managing Director at Activation
“Gemma is one of our ‘go to’ freelancers for creative copywriting at Epoch Design. She never fails to hit the brief, producing great work whether working within a creative team or on her tod.”
Will Cleverly, Head of Creative Services & Agency Resourcing at Epoch Design
“Gemma is just superb at what she does, she takes the time up front to really understanding the Brand and then has such creative flair. She was able to capture the absolute essence of how we wanted our Brand to speak and what we wanted to convey. She’s easy and fun to work with and extremely hard working, she’s a true extension of your own team.”
Rachel Kelley, MD at UK Little Freddie.
"I don't give recommendations often, but in Gemma's case I would like to tell you all how fantastic I think she is. Hard working, personable and gets the job done. Gemma has freelanced with us on a couple of occasions now and has hit the brief every time. If you need a freelancer then this is your lady."
Kate Campbell, Production Director at Dare
"Gemma B. is a copywriting goddess. Words are her thing. Things are her words. This is all you need to know. Harness her powers for the good of humanity."
Richard Norton, Creative Director at Indicia
"Gemma was great to work with when we needed new copy for our agency's website. She was professional and efficient throughout and a wonderful person to work with. We're really pleased with our new copy and tone of voice."
Sarah Cameron, Head of Marketing at Coley Porter Bell
"Gemma has been a delight to work with, she really understood our brief from the start and has delivered exceptionally creative work within a tight timeframe. A pleasure to work with and I'm sure we will be working with her again in the near future."
Jason Smith, Co-Founder at Fiasco Design
"Gemma is a professional, astute and very creative writer. She has been a pleasure to work with; she met every deadline, got the tone of voice spot on and has the ability to make words jump out the page – can't recommend her highly enough."
Claire Dening, Marketing Manager at Verde Coffee
Senior Customer Communications and Engagement Executive at OVO Energy
"Gemma was very professional and helpful in guiding the client through TOV exercises and final copy writing. She went the extra mile making herself available on tight project timescales. Thank you for the excellent work!"
Simon Elgar, Technical Director at Monochrome
"Gemma intuitively and quickly understands a brand, has an expert understanding of marketing and is very professional."
Gavin Chetty at Albion
"Gemma is a star copywriter. She was a lifesaver on a bunch projects for Barclays that we worked on together. Her ability to work as part of an editorial team sharing the same editorial vision was astounding. Even under the pressures of deadlines and changes in requirements, Gemma not only delivered, but did so with a super positive attitude. I would work with Gemma again in a heartbeat."
Phil Buckler, Senior Product Manager at Work & Company
"I have worked closely with Gemma on crucial brand projects to develop our tone of voice and marketing copy for customers. Gemma was fantastic at quickly understanding our brand and getting the right messages across to our customers consistently with engaging 'can't put down' copy. Gemma is always reliable, personable and as a client I have always felt confident that she puts our needs first and will produce excellent work to deadline."
Isabelle Davis, Brand Communications Manager at Delice de France
"I've worked with Gemma both in-house at Andrews and also as a supplier to Andrews some 10 years later. Gemma has an excellent grasp of our TOV and brings a sense of originality and a clear focus to our communications. I wouldn't hesitate to recommend working with her as either a colleague or a client."
Nick Moir, Head of Marketing at Andrews and Partners
"Gemma is a fantastically driven individual with a super strong work ethic. A brilliant communicator, she made a instant impact at Bray Leino. Highly recommended."
Alison Weir, Head of Lifestyle PR at Bray Leino
“The B is for brilliant. Charming effervescence matched only by intellect and a talent for spinning great copy. Hire her immediately."
Dom Lane, Strategic Director at Colour and Thing
"We found Gemma to be dedicated, resourceful, enterprising and energetic in our relationship with her as our PR agent. She demonstrated creativity, initiative and persistence in achieving good exposure for our brand."
Susi Lennox, Alchymical Director at Yes Organic lubricants
"Your work for Green Shoes has made all the difference to our sales and company profile."
Alison Hastie, Founder of Green Shoes