The Copy Cupboard | Creative native English freelance copywriter | Bristol | London
I'm Gemma – your native English freelance copywriter. I live in Bristol but you can snap up my wordsmithery from anywhere: London, Amsterdam, America or even Australia. Let's never let geography get in the way of glorious copy.
Hello.
Need a freelance copywriter?
You're here because you need a freelance copywriter*. I'm here because I love to write. A match made in heaven, don't you think? Welcome to The Copy Cupboard. The place where you'll find fresh thinking and sparkling copy.
I've been scribbling for brands, big and small, for over 13 years. I'm great at acing briefs and crafting copy that makes clients happy. That's why so many come back again and again.
So, now your hunt for a freelance English copywriter is over – drop me a line. I promise to be sharp-eyed, reliable and easy to work with.
Copywriting services
Teaming up with creative agencies and many of the world's leading brands, I’ve written across the board.
Websites
I've crafted copy for heaps of websites. And I can write a well-crafted and thoughtfully structured one for you, too. It will engage and inspire action – getting your customers to buy, sign up, start a trial, find out more or simply to keep on reading.
I’ve written hundreds of emails for all sorts of industries – from automotive, energy and F&B, to finance, health and hospitality. Let me create your next email campaign, complete with snappy copy and a clear call to action, to drive open and click-through rates.
Need a shiny new brochure? Some powerful direct mail? An edit of an annual report or sustainability update? Or maybe just a good old-fashioned envelope and letter combo? Whatever you're planning to put on paper, I'll help you make it brilliant.
Naming
Naming a brand, product or service can be tricky. But a whole lot of fun, too. I can work with you – and to your budget – to create a great name that's unique, catchy and evokes all the right feelings for the story you're trying to sell.
Packaging
When it comes to packaging, we always judge a book by its cover. I've written for bottles of whisky and wine, boxes of tea and cereal, pouches of baby food, bars of chocolate, and more. I can tell an irresistible story that resonates – in just a handful of words.
Tone of voice
In a noisy world, a distinctive tone of voice can set you apart and make your customers love and trust you. Let me help define a strong written personality for your brand and tell your unique story.
Your brief is
my command
I'm great at delivering copy that's bang on-brief and bang on-brand. Not from mind reading or some dark art. But from taking the time to really understand what you want at the beginning.
The humble copywriting brief gives me everything I need to write great copy for you. If we get this right from the off, we can look forward to fewer revisions and zero headaches.
I can work to your tone of voice guidelines. Or, if you don't have any, we can work together to find your unique written personality and even define it in a guide.
Never briefed a copywriter before? No problem. I can create a briefing form especially for your project, which will tease out all the answers I need.
INDUSTRY EXPERIENCE
I’ve written for almost every industry, both through choice and chance, gaining a cupboard-load of experience across these six...
Food and
beverages
A large slice of my experience sits in the delicious world of F&B. From web copy for Pizza Express and NPD videos for DIAGEO, to packaging copy for Little Freddie and all sorts for Vibrant Vegan. Briefs often cross over into the realms of health and wellbeing, too – for brands like Symprove, BLOCKHEAD, and innovative start-ups.
Technology
The trouble with technology is that it isn't simple to understand for everyone. But a copywriter like me can transform really complicated propositions and products into the simplest of terms. I've written extensively for Dyson, and for other tech brands like Sony and CarbonChar.
Hospitality
and property
I’ve written numerous things for the hospitality and property industry. Everything from exotic destination guides for yacht owners and websites for built-to-rent homes, to emails and DMs for estate agents and hoarding for new developments. I’ve even named restaurants, bars and luxury offices – and carried out a ton of research to go with it.
Finance and
insurance
Both industries are highly regulated, but I've written plenty for Barclays, Halifax and other financial brands. I'm no stranger to insurance and telecoms copy, either. I can turn complex into clear, dull into delighting, and confusing into compelling. Need help livening up your words?
Energy
The lovely people at OVO Energy have had me on their writing team for over 11 years. I've worked on almost every wordy thing you could imagine – brochures, letters, DM, emails, text messages, blogs, guides, reports, websites, campaigns, product launches, vehicle wraps, names, social media, blogs, event invites, lanyards, and more.
Kids and
young people
I write kids' stories for fun and have worked on various brands for little ones – including penning jingles for Barbie ads, fun facts for CHEDDS and packaging copy for Little Freddie. I'm also a mother and was once Head of Fundraising at a school for children with little or no sight.
* If you’ve accidentally stumbled across this page because you're actually looking for a cupboard, I’m ever so sorry. Just close The Copy Cupboard door and we’ll say no more about it.